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Evaluation Criteria

Evaluation Criteria
Novelty of the Idea
  • How bold or fresh is the idea ?
  • How logical/sound is the idea ?
Due Diligence
  • Does the proposal provide a solution to the current problem statement ?
  • Are external factors (competitors, customers, market size, etc) taken into consideration ?
  • Does the proposal provide a recommendation to the future roadmap (short-term/long-term goals) ?
Impact & Feasibility to implement
  • Extent of practicality of the idea.
  • Perceived benefits to TML as a result of the proposed brand strategy.
  • Does the proposal provide a recommendation to the future roadmap (short-term/long-term goals) ?
Clarity of Concept Plan
  • Is there logical flow of information ?
  • Does the proposal clearly and concisely outline the SWOT analysis.

Important Dates

5th Dec, 2018

Registration Open

7th Jan, 2019

Registration Closes

9th Jan, 2019

Last Date To Submit Solution

TBD

Declaration Of Final Teams

TBD

Grand Finale